ASPIRE is a quarterly magazine published by PCI in cooperation with the associations of the National Concrete Bridge Council. The editorial content focuses on the latest technology and key issues in the Concrete Bridge Industry.

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P E R S P E C T I V E 12 | ASPIRE Spring 2016 This year marks the tenth year that ASPIRE TM has been produced. The inaugural issue was published in Winter 2007 after more than a year of assembling staff, sponsors, advertisers, writers, mailing lists, and articles. This Perspective traces the journey of ASPIRE from an unknown magazine to today's publication with 21,500 subscribers. The Mission The mission was to provide the first publication devoted exclusively to d e l i v e r i n g b o t h i n s p i r a t i o n a l a n d practical information about concrete bridge design and construction. The name of ASPIRE was selected because of its dictionary meaning of "a strong desire for high achievement" and to "strive toward an end." ASPIRE was and still is a collaborative effort of the concrete bridge industry w i t h s u p p o r t o f t h e i n d u s t r y 's associations. As such, the magazine strives to present the achievements of the industry whether in segmental c o n c r e t e c o n s t r u c t i o n ; p r e c a s t , prestressed concrete construction; or cast-in-place concrete construction. We also set out to recognize the owners be they federal, state, county, authority, or municipality. The Response As we embarked on the journey, we had no idea what the response would be or how long the journey would last. This was 2007 and the recession was on the horizon. It only took a few issues and we had our readers' responses: 'The inaugural issue was outstanding.' 'Congratulations on a great first issue of ASPIRE .' 'I am very impressed with your new magazine.' 'I have found the articles informative, offering new ideas to implement.' 'Congratulations on a great inaugural year and your vision that has been realized.' For the first few issues, we used freelance writers to prepare some of the articles because nobody had heard of ASPIRE and potential authors were reluctant to contribute articles. However, as word spread, that changed and, today, the majority of our articles are written by bridge engineers directly involved in the projects. The Changes Over the years, we have made gradual changes in content to improve our effectiveness. In Winter 2008, we introduced two new series to provide a wider array of features. Safety and Serviceability was added in the light of some bridge a c c i d e n t s . C o n c r e t e C o n n e c t i o n s provided web addresses for more i n f o r m a t i o n o n f e a t u r e d t o p i c s , research reports, and other resources. One aspect of the concrete bridge m a r k e t t h a t w e d i d n o t i n i t i a l l y r e c o g n i z e w a s t h a t m a n y o l d concrete bridges were being restored to prolong their service life using modern technology; and the series c a l l e d M a i n t e n a n c e , R e p a i r, a n d Rehabilitation of Concrete Bridges was introduced in Winter 2009. The name was later changed to Concrete B r i d g e P r e s e r v a t i o n t o p ro v i d e a broader scope. I n W i n t e r 2 0 1 1 , w e i n t r o d u c e d C r e a t i v e C o n c r e t e C o n s t r u c t i o n articles. These articles generally have a length of one page and provide a n a v e n u e t o d e s c r i b e c r e a t i v e techniques and methods used on a particular project. In Summer 2012, we added a new f e a t u re c a l l e d A c c e l e r a t e d B r i d g e Construction to address this evolving approach to bridge construction. This separate series was concluded in Fall 2014. Bridges that use accelerated by Dr. Henry G. Russell 1 0 t h A n n i v e r s a r y a n d C o u n t i n g Portland Cement Association American Segmental Bridge Institute Epoxy Interest Group Expanded Shale Clay and Slate Institute Precast/Prestressed Concrete Institute Post-Tensioning Institute Current ASPIRE Sponsors

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